The all-new 2019 Genesis G70 is the BMW 3-Series’ latest worry
The latest from Hyundai’s newly established luxury brand is here to make the Germans quiver in their shoes.
What’s going on?
Amid a massive concert featuring some of America’s greatest pop stars in South Korea, Hyundai’s new luxury sub-brand, Genesis, revealed its latest concoction. Meet the 2019 Genesis G70 sedan, the BMW 3-Series’ latest contender from the Far East.
Many years in the making with plenty of hype and anticipation to accompany, the new Genesis G70 seeks to steal buyers away from the traditional European, and even Japanese, automakers currently dominating the compact sports sedan segment. And there’s a lot of participation. Besides the BMW 3-Series, the G70 joins the battlegrounds currently occupied by the Audi A4, Mercedes-Benz C-Class, Jaguar XE, Alfa Romeo Giulia, and even America’s Cadillac ATS.
Can Genesis put a dent in one of the most competitive market segments in the entire automotive industry? We think so, and on paper, the G70 is very promising.
“The Genesis G70 is the latest demonstration of our dedication to delivering innovative, customer-oriented vehicles,” said Vice Chairman Dr. Woong-Chul Yang. “We will continue to focus our R&D efforts on the development and expansion of the Genesis brand. It is a great point of pride to have Genesis showcase what a true luxury brand of Korean origin can present to our discerning customers.”
It’s genesis for Genesis
With the intent to compete with the BMW 3-Series, the Genesis G70 has some big shoes to fill. As a looker, the G70 provides a new take on the compact luxury sports sedan in the exterior design department. For instance, it doesn’t particularly act like it’s trying to mimic any of its competition. Instead, the G70 sports various aesthetic traits that clearly separate it from the competition. As a result, the G70 is unique in its own right, meshing a hint of European influence with South Korean Gangam-style flare.
Luc Donkerwolke, formerly of Bentley, calls the new G70 a true representation of Genesis’s new “athletic elegance” design theme.
“At Genesis, we shape fascination and desire with the passion, dedication and talent from our designers. We modulated all parameters from the Genesis DNA to tailor a sports sedan. This challenge required the highest skills and know-how. The G70 is designed to captivate all senses with its sensuous and tensioned muscular volumes.”
Inside, the Genesis G70’s interior appointments also seem well up to the task. It visually offers a luxury feel with a hint of sportiness. To prove that Genesis is serious about upping its performance driving game, the dashboard is angled towards the driver. That’s so the G70s infotainment and center stack can be easily controlled, much like the glory days of some old BMWs.
But it’s not all just show…
There’s plenty of go too with the choice of a 2.0L turbocharged gasoline inline-four, a range-topping 3.3L twin-turbo V6, and a 2.2L turbodiesel inline-four for Asian and European markets. The 2.0L GDI gas four is one we’ve become familiar with, offering around 250 horsepower and 260 pound-feet of twist. Though equip the sport package and the horsepower rating gets a subtle bump.
The 3.3L twin-turbo GDI V6 is another engine we’re already familiar with, serving duty in the latest G80 and G90 sedans. That’s good for around 370hp and 376 lb-ft of twist, which allows the fastest G70 to hit 62 miles per hour in just 4.7 seconds.
Genesis didn’t specify, but we imagine the company’s preexisting eight-speed automatic will serve cog swapping duty.
And it’s not just all power either…
Supporting the G70’s promising performance is a multi-link rear suspension setup, dynamic torque vectoring, and even a standard mechanical limited-slip differential. This is the kind of stuff that we’ve come to expect from German competition. But to find it on a new luxury sports sedan that’s the first of its kind from Korea is even more surprising.
To tweak the handling performance, Genesis says the G70 was extensively tested in extreme situations. From Death Valley, USA, to the “Green Hell” Nurburgring, to the Austrian Alps, and the northern end of Sweden, Genesis wanted to ensure the most optimal handling, performance, and durability in the most challenging of climates.
This of course means we can expect the G70 to come loaded with lots of kit. The list ranges from Apple CarPlay, Android Auto, a 15-speaker Lexicon surround audio system, and voice recognition. All of it is controlled by an eight-inch LCD touchscreen.
How much will it cost and when will it go on sale?
Genesis didn’t announce priving as of yet. But such specific details will be revealed sometime in early 2018.
– By: Chris Chin
2019 Genesis G70 Quick Specifications
|Engine Type||Lambda II 3.3 T-GDI||Theta II 2.0 T-GDI||R-FR 2.2 VGT|
(Sports Package: 255)