Report: Maserati to drop sports cars for now, focus on crossovers, EVs, and hybrids
Sports cars might be absent from Maserati’s lineup for a couple of years as they focus on things that sell, crossovers and sedans.
What’s going on?
Things are going a bit rough at Maserati as they still struggle to meet sales goals. Hopefully, the introduction and launch of the new Levante crossover changes that. Though because of this, Maserati is preparing support a lineup without any sports cars for a couple of years, focusing on crossovers and sedans.
This means replacements for the GranTurismo and GranCabrio will be on the back-burner until around 2019 or 2020. Production is slated to end in 2017.
While sports cars drop down on the priority list, crossovers and sedans rise, or basically, the cars that sell and turn a profit. Once production for the GranTurismo and GranCabrio end, that leaves the Levante, Ghibli, and Quattroporte.
Should you fear absolutely not. They will return, it will just be a while.
Does this mean the Alfieri is also delayed?
Ah yes, the beautiful Alfieri. Unfortunately, that’s a future sports car for Maserati so yes, that will be delayed as well. But Maserati promises it will come and it’s just in a “holding pattern,” according to CEO Reid Bigland.
We can expect some all-electric Maseratis as well. The company continues to investigate hybrid, plug-in hybrid, and 48-volt EV powertrains, accoriding to managing director of Maserati Europe, Giulio Pastore.
– By: Chris Chin
Source: CAR Magazine