Report: Mercedes-Benz could create sub-brand to rival BMW i

Mercedes-Benz isn’t exactly taking the existence of BMW’s i line of vehicles very lightly, especially since it’s been gaining some traction. That said, word from AutoCar is that Stuttgart’s finest is considering a sub-brand to compete directly with BMW’s i3 and i8.

So yes, this means Mercedes-Benz might come up with their own eco-friendly, sustainable division consisting of specially designed cars with “greenness” in mind, or basically, their own competitors to the BMW siblings.

Word came from Merc’s head of sales and marketing, Ola Källenius, who shared these bits.

According to the interview, Mercedes-Benz plans to have at least three EVs available for the end of this year, beginning with the next-gen B-Class Electric Drive, and two zero-emissions Smart models.

But that’s not all as a water vapor-emitting GLC F-CEELL hydrogen fuel-cell model is also in the works for a 2017 reveal, allowing the Silver Arrow to get a participating hand in the push for further research and developing hydrogen-powered cars.

Altogether, Mercedes basically is changing up their game plan to invest “tremendous resources” in these new eco-friendly cars.

– By: Chris Chin

Source: AutoCar


Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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