It seems dwindling fuel prices and demand for crossovers are conditioning the market to be in favor for an influx of SUVs as well as AutomotiveNews reports Fiat-Chrysler Automobiles is interested in producing a Ram-based SUV to combat the likes of the Chevrolet Suburban, GMC Yukon XL, and the Ford Expedition.
Now that it’s been put into perspective, it’s been interesting to see the Mopar brand carry on without a direct competitor to their other rivals in the Big Three.
The outlet spoke with FCA’s CEO, Sergio Marchionne who said the poential SUV could be based on the Dodge Ram, meaning it’ll be of the integrated body-on-frame type, similarly to the GM and Ford offerings, where it’s a hybrid construction of the classic body-on-frame design meshed with the unibody technology of today that separates car-based crossovers from true truck-based SUVs.
Marchionne also said their market projections are seeing large SUVs as highly profitable and a good space for FCA to get a piece of the actions.
The Ram-based SUV in discussion however wouldn’t overlap with the incoming large luxury crossover from Jeep, set to revive the Grand Wagoneer nameplate as the Jeep will be built to compete with the likes of the Range Rover, a car-based SUV crossover, versus the Chevy Suburban, GMC Yukon, and Ford Expedition, which are completely different SUVs aiming for a completely different market.
Marchionne didn’t give any specifics as to whether or not the project will happen, but he said he’ll update everyone with a new product plan next year.
– By: Chris Chin