One of the many fundamental changes happening at Ferrari is the transition from a privately owned firm to a publicly owned one, thanks to their recent IPO. As a result however, Ferrari plans on selling more cars to increase figures and boost profits from 7,000 cars per year to 9,000 cars per year.
Now, that doesn’t sound like much in the grand scheme of things but for Ferrari, a brand that’s always prided themselves for manufacturing rare and exclusive supercars, this is a lot.
The plans is to boost the sales 30% by 2019 under Sergio Marchionne’s new plans as well as the desires of other stake holders, which are motivated by “growing demand in emerging markets and from demographic changes as the size and spending capacity of our target client grows.”
Despite the growth, Ferrari said they plan on maintaining their reputation of exclusivity of their cars by monitoring production volumes and delivery times. But that still doesn’t defeat the fact that there will be more Italian Prancing Horses running about per year.
– By: Chris Chin