Report: Audi says no to models below A3 in the US
The entry-level luxury market is something the Germans have once again found success in, particularly in America. But in Europe and abroad and even in Canada, the German luxury automakers have been doing just fine selling entry-level models like the Audi A1, the Mercedes-Benz B-Class, and the BMW 1-Series.
However, none of these cars were ever imported into the United States because of fears of diluting the brand identity as a top-tier luxury automaker. It was only recently that they began selling more accessible models, like the Mercedes-Benz CLA and the Audi A3, both of which are still a step above the aforementioned examples like the B-Class and Audi A1.
But if you ever wondered if we’re going to get any more models like the A3 and A1, unfortunately, it ain’t gonna happen…at least, from Audi.
In a recent interview with Wards Auto, Audi doesn’t plan on selling any cars below the A3’s price point and threshold in order to preserve the perceived value of more high-end models, such as the new Q7, the anticipated larger crossover, the Q8, and Audi’s rumored new flagship, the A9.
Source: Wards Auto