Aston Martin may be alive, but they aren’t exactly well. And that’s because the small British luxury sports car maker currently is more or less working by themselves and just getting by, ever since Aston’s last big corporate partner, Ford, sold the brand during the 2008 collapse of the American automobile industry.
They do have an existing partnership with Daimler and Mercedes-Benz in terms of technical collaborations and parts sharing, but that’s not nearly enough to keep the company well-funded for future products and developments, let alone stay afloat.
As a result, Aston is seeking to boost their funds by considering debut or equity financing, especially after Aston’s CEO, Andy Parlmer, initiated three new lead vehicle programs for new models–and Aston’s lineup is in dire need of an entire makeover. Specifics weren’t shared, but a crossover and potential hybrid model could come from these new lead vehicle programs, which makes sense considering that crossover and hybrid models are hot-topics and will surely boost the sales and income of any automaker who produces either or.
Could this finally be the time when Aston’s previously rumored Lagonda crossover actually pulls through as a production model? only time will tell.