Audi doesn’t seem to be phased by BMW’s and Tesla’s growing battle to produce luxury EVs according to UK’s WhatCar.
Instead, Audi still stands by their investments into plug-in hybrid technology since apparently their customers prefer that over normal EVs, according to Audi’s Rupert Stadler, who spoke with the magazine.
After some market research, Stadler said his team found that customers would be more interested by the comfort of classic internal-combustion reliability in terms of distance and once Audi produces their Q7 plug-in hybrid, customers would be more inclined to choose that model over the incoming Tesla crossover.
Stadler also said that BMW’s i vehicles are at a disadvantage because they need special accommodations to build the i3 and the i8 while Audi can build its plug-in hybrid models in all of its factories, favoring flexibility.
He also confirmed plans for a long-wheelbase plug-in variant to the Q7, the A8, and the A6 in the somewhat near future.