Lincoln seems to be getting less and less relevant as the Dearborn-based auto giant, Ford, continues to try and keep the brand a live and competitive. It got so tough that Ford’s former CEO, Alan Mulally, was very close to sentencing Lincoln to its death last year, according to a new report from Bloomberg.
Recently, Alan Mulally was replaced by Mark Fields as Ford’s CEO and Fields along with Ford’s marketing head, Jim Farley, convinced Mullally otherwise while also creating plan to show that Lincoln was indeed valuable in keeping.
One of the primary reasons for Mulally’s intent to kill Lincoln was due to slow production of the MKZ, which was bolstered by a very expensive marketing campaign that just didn’t seem to do justice. But the plan is still in action and the full effects have yet to be seen, especially since the plan was to introduce models the brand could sell before initiating the marketing campaign–hence the point of the MKC, due for a launc later this fall.
Lincoln may also be working on a Ford Mustang-based performance model while an “affordable flagship model” is also said to be in the works.