Jaguar Land Rover launch Special Operations division

Jaguar Land Rover officially announced to be introducing a new Special Operations division, which sounds like the automaker is becoming an outlet for cars designed by secret agents.

Ok, yes, these car’s won’t be built with oil slicks guns or radar-guided missiles. Instead, this specific division of the conglomerate will be used to build the automaker’s halo cars. Halo cars we mean, by super rare and extreme, like Jaguar’s last venture into this world, the XJ220.

The Special Operations division will focus on ultra-high performance and luxury models with limited production runs. Meaning, these models will be catered to the wealthiest of customers.

For full details, check out the press release after the jump.


Jaguar Land Rover creates a new Special Operations team to meet the increasing needs and aspirations of today’s discerning customers
Special Operations will focus on delivering halo vehicles, bespoke commissions, heritage products and branded goods
Jaguar Land Rover will invest in a new state-of-the-art Technical Center in the West Midlands

(WHITLEY, COVENTRY UK) – June 12, 2014 – A new business division, Jaguar Land Rover Special Operations, has been created to focus on meeting the increasing expectations of today’s most discerning and enthusiastic customers.

Under the lead of John Edwards, Special Operations will offer a range of products and services:

Halo vehicles that showcase the best of both brands, including high performance derivatives, ultra luxury products and limited run collector editions
Truly bespoke commissions and an extended choice of color and trim specifications and accessories
Heritage products from vehicle recreations, servicing and restorations, through to the creation and provision of heritage parts
A new portfolio of branded goods that will engage with a wide audience of current and potential customers
Jaguar Land Rover’s Chief Executive, Dr Ralf Speth, commented, “The creation of Jaguar Land Rover’s Special Operations demonstrates our continued commitment to placing customers at the heart of everything we do. This investment in exciting and desirable products will reinforce the global reputation of both Jaguar and Land Rover brands.”

“As a business, we are completely focused on enhancing and personalizing the relationship our most discerning and enthusiastic customers have with our brands,” said John Edwards, Managing Director of Jaguar Land Rover Special Operations. “By creating Special Vehicle Operations we can harness the very best talent and expertise Jaguar Land Rover has – to deliver exceptional products and services our customers will love for life.”

The Special Operations team of expert designers and engineers will be led by Paul Newsome, Director of Special Vehicle Operations, recently recruited from Williams Advanced Engineering. Working on present and future vehicle portfolios, the team will create halo vehicles ranging from high luxury to extreme performance.

To support the delivery of these products, Jaguar Land Rover will be investing in a new dedicated Technical Center, located in the West Midlands area of the UK, close to the current headquarters.

A team of 150 Jaguar Land Rover specialists will be based at the new Technical Center. Its unique facilities will feature a customer commissioning suite for bespoke services and premium vehicle personalization, Formula 1-inspired flexible workshops and a fully automated paint facility.

In addition, a new heritage workshop will be created at Browns Lane in Coventry, the spiritual home of Jaguar. This will be the production site for the six recently announced lightweight E-Type re-creations and will also allow the newly formed heritage team to expand its servicing and restoration services. The newly expanded heritage business will be open from August 1, 2014.

Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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