Edmunds recently received the scoop on the next generation Volkswagen Phaeton, which was confirmed to be returning to the US market after a hiatus caused by slow sales. And this was due to the fact that buyers had trouble mustering up the guts to spend big-bucks on excellently over-engineered, enlarged, and lavish Passat…pity, since it was an engineering marvel.
That said, Volkswagen’s plans for the new Phaeton have changed significantly, according to this new report, which says that the Phaeton will be positioned as a Chrysler 300 and Ford Taurus competitor–a serious downgrade from competing with the full-size executive big-dogs from Audi, BMW, Mercedes-Benz, Lexus, and Jaguar.
The outlet received word from Volkswagen of America’s General Manager of Product Marketing and Strategy, Keven Joostema, who shared the details on VW’s strategy and plan for the Phaeton revival. This means the Phaeton will most likely range from $35,000-$50,000 in terms of pricing, as this is the same bracket as the aforementioned Chrysler 300 and Ford Taurus.