Aston pulled off a gross profit of $280 million last year and enjoyed a sales jump of 11 percent in FY 2013, which brings their total production numbers up to 4200 cars. Though they are not jumping off the big, scary SUV brand-dilution cliff just yet, they are working to develop a new platform and this of course requires a significant investment.
Aston has set over 100,000,000 of its own pounds aside for development of what is called the VH platform. Expected to underpin their next raft of cars for years to come with a focus on the hybrid electric/gas insanity found in the McLaren P1 and Porsche 918, Aston is not going alone on this one. As has been indicated in the past Daimler/Benz and Aston are getting more and more closely involved with each other and it seems that the resultant fruit of this relationship will be a forward-looking and potentially “green” platform for years to come.
-By: Sawyer Sutton