Though this may sound groundbreaking, it really is not. Mitsubishi sold 8,996 autos in March and though they point to the Outlander Sport as a major success story, the reason that they got this boost is that they have new economy car available. The Mirage may have only sold 1,499 units compared to the Outlander Sport’s all time record in a month of 3,264 units, but the former will likely continue to bolster sales for years to come. Mitsubishi is also reporting an increase of 24% worldwide, again, likely due to the sale of the Mirage. They also reported an increase of 72.4 for the Lancer and 27.1 for the Lancer Evolution; the company reported that it has had its best month since August of 2008.
So where does the company now being slammed as the textbook “vanilla” car company go? As indicated by a report by AutoNation, that the Evo is not getting formally replaced, but that a 3000GT successor may be waiting in the wings or that it may be under development. Over here in the US, this inexpensive GT car was offered as a Mitsubishi and under the moniker of Dodge Stealth, and was available with a 3 liter engine of course and All Wheel Drive. There are indications too that the new car may use hybrid tech borrowed from the Outlander PHEV. For more information on Mitsubishi’s sales, check out the press release after the jump.
-By: Sawyer Sutton
Mitsubishi Motors North America (MMNA) today reported historic March sales of 8,996, a 70 percent increase over the March 2013 total. It was the best single month of sales for Mitsubishi since August 2008, and also the best March sales in six years.
The U.S.-built Outlander Sport led the way with an all-time record monthly sales total of 3,264, up 33.7 percent compared to March 2013 sales. Outlander Sport was introduced in 2010 and had a previous record monthly total of 2,634 (June 2013).
The all-new Mitsubishi Mirage had 1,499 units sold, also an all-time best for the model which was introduced in September 2013.
“We’re extremely pleased to see what we can do when the entire Mitsubishi organization puts it all together for a month,” said MMNA EVP of Sales, Don Swearingen. “We are encouraged that consumers are proving that the mix of safety and fuel efficiency that we’re offering in our brand is what they want. We’re going to start our new fiscal year with a bang in April by upping our advertising exposure and continuing extremely attractive incentives for customers who visit our showrooms and see what all the excitement is about.”
Highlights of March sales include:
Total Mitsubishi sales are up 24.0 percent year-to-date.
Outlander sales were up 59.9 percent for the month and are up 22.4 percent year-to-date. This was the best month of sales for Outlander in six years.
Outlander Sport sales were up 33.7 percent for the month and are up 37.0 percent year-to-date.
Lancer sales were up 72.4 percent for the month. It was the best month of sales for Lancer since August 2008.
Lancer Evolution sales were up 27.1 percent for the month and are up 15.3 percent year-to-date.