This past March, Ram managed to sell 42,532 trucks and GM moved 42,247 Chevrolet Silverados, a difference of 285. While it is worth mentioning that the current line of Ford F-series trucks chucked out sales figures of 173,358 since January and 70,940 in March alone (this includes the much larger F450 and F550, which are not a class offered within the Silverado Line), this difference of a handful of trucks between GM and Chrysler is a significant jump. Dodge/RAM has been third rung compared to GM for more than just recent memory, even when taking GMC out of the equation, so this upset is significant.
Chevrolet has responded with a significant punch by knocking up to $7,500 off the price of certain Silverado models just to keep the sales numbers up. What is somewhat surprising too, is that Chevy didn’t have a bad March, they just didn’t have a great March compared to RAM. Silverado sales were up 6.8 percent in March despite being down 7.6 percent for this year. These incentives are going to continue throughout April and will likely eclipse the aforementioned figure.
-By: Sawyer Sutton