Cadillac’s presence in Europe ten years ago was tentative, more recently, it’s been timid, but now, the American luxury brand plans a tumultuous presence across the pond. Why? Quite a few folk have bought their cars recently. Cadillac announced at Geneva that they will be offering everything from the ATS to the Escalade though the XTS midsize se has not been mentioned (and somehow the slow-selling ELR has). Cadillac also suggested that they will be spreading in car high speed internet service and GM’s well proven OnStar concierge and safety system throughout the cars as well.
The move is pretty calculated and comes at a time when Cadillac seems to have solidified their reign as a competent alternative to the best from Europe and Japan. Their cars may not carry the over engineering of a Mercedes-Benz, but the brand recently celebrated a 22% rise in sales this past year and a 30% global rise. Certainly the Chinese market had a significant impact on this, but this level of investment seems to be a ringing endorsement of the brand’s viability outside of the US. GM will add a feather to their cap too by offering the Corvette Stingray, Corvette Z06, and Camaro in Europe as well.
-By: Sawyer Sutton