Report: Alfa Romeo Giulia presents biggest styling challenge for brand
AutoCarUK learned that Alfa Romeo is having some trouble styling the next generation Giulia sedan, which will be one of the first models to be seen back on North American shores. The Giulia sedan will succeed the 159 sedan, Alfa’s last hoorah at trying to compete in the midsize luxury sedan segment.
According to the report, the new car is due for a release sometime next year, but no official date has been released.
“Alfa Romeo is the hardest design challenge we face,” Fiat Group’s global design head, Lorenzo Ramaciotti. “There is a lot of expectation, so what we do has to be remarkable but stand the test of time.”
Alfa Romeo has to be sure to style their cars properly in order to capture the eyes of North Americans amidst a very stiffly competitive car market. The Giulia is set to be Alfa’s answer to the BMW 5-Series and the Mercedes-Benz E-Class. A range of Fiat-sourced four-bangers and Chrysler-sourced Pentastar V6s are expected for North America.