Report: BMW to keep i and M sub-brands separate from each other

BMW’s highly anticipated and revolutionary i-branded alternatively propelled automobiles, the i3 and i8 are officially out after several years in the making. And one of the major concerns about BMW’s rather sacrilegious product campaigns was whether or not the new i-brand would affect and dilute the Roundel’s famous reputation for making the Ultimate Driving Machines.

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And in a recent interview with BMW’s Cypselus von Frakenberg, BMW Group’s head honcho for technology communications, Frakenberg said that BMW’s efforts with the i-brand have and will remain completely separate from BMW’s other pinnacle sub-brand, BMW M Performance.

“It is separate – M and i. It’s two different sub-brands, but there will be no ‘M’ i-car in the future,” Frakenberg told Australia’s CarAdvice. “These [M] are the high performance cars with combustion engines, and on the other side you have the ‘i’ cars with electric drive. They won’t come together.”

– By: Chris Chin

Source: CarAdvice.com.au