Crossover SUVs are part of the big buzz these days in the mass automobile market, which has many of the players in the industry scrambling about trying to figure ways to become more competitive in the growing crossover SUV segments. That said, word via Edmunds.com is that Hyundai is considering a third crossover, which may join the South Korean automaker’s already existing participants, the Santa Fe and the Tuscon.
“We are very under-represented,” Hyundai’s CEO, John Krafcik, said during a recent interview. “We lead the industry in sedans, we have a bunch of them, but if you look at our crossover line, we (only) have two nameplates, the Tucson and the Santa Fe.”
Hyundai has had a lot of success in the crossover market segments as Edmunds even reports that Hyundai is struggling to meet demand with its latest Santa Fe redesign of 2013.
Krafcik said although there are no immediate plans for this potential “unnamed crossover,” Krafcik hinted that Hyundai may be working on a subcompact crossover.
“I think it is something that we have to look at,” Krafcik said. “We don’t have any plans. (But) it does seem like there is a lot of action in stuff below RAV4- and Tucson-sized vehicles. A new segment is emerging.”
– By: Chris Chin