Video: ROUSH Performance officially announces re-entry into small car modifications, beginning with Ford Focus and Focus ST

The names Ford and ROUSH Performance go together like Mercedes-Benz and Brabus, with the former being known for a partnership that has often resulted in seriously upgraded Mustangs. ROUSH has performed upgrades to other Ford models as well. Though for some time, the tuner took a small hiatus to focus on their specialty, until recently.

ROUSH Performance officially announced their re-entry into production modifications for the future small car market, specifically with the new Ford Focus and Focus ST models.

The first result are new cold air intake and exhaust systems for the aforementioned models, including the all-new 2013 Ford Focus ST with the EcoBoost engine.

Pricing hasn’t been officially announced, but a press release was provided along with a teaser video. Check it out after the jump.

ROUSH Performance Sets FOCUS On The Sport Compact Market

(Plymouth, MI) May 23rd, 2013 – ROUSH Performance is excited to announce its re-entry into the small car market with some exiting new products for the 2012 and newer Ford Focus and Focus ST models. Due to an overwhelming demand for ROUSH components for the small car segment, our engineer team started with what they know best – powertrain. Our introductory products will focus on cold air intakes and exhausts for the 2012 and newer Ford Focus, including the new 2013 EcoBoost Focus ST model.

2013 Focus ST
-421609 ROUSH Focus ST Cold Air Intake Kit
-421610 ROUSH Focus ST Cat-Back High Performance Exhaust System

2012-2013 Focus
-421642 ROUSH Focus (Non-ST) Cold Air Intake Kit

ROUSH Performance is also currently developing additional products for the Focus including PCM
calibration upgrades, suspension components, wheel and tire packages as well as interior and
exterior accessories. “We are very excited about expanding into this market segment.” States Tim Wheeler, VP of Sales and Marketing at ROUSH Performance. “We are dedicated to developing quality parts to support a variety of the performance minded automotive lifestyles and with the rapidly growing sport compact segment, the Ford Focus is a natural fit for ROUSH Performance.”

All of the ROUSH Performance Ford Focus parts listed above are available for immediate PRE-SALE with orders expected to ship in early-mid July. Orders can be placed through our sales department at 800-59-ROUSH option #2 or via email at:

Based in Plymouth, Mich., “The Art of Performance Engineering” takes place at ROUSH Performance. To get a look behind the scenes at what goes on at ROUSH and how the vehicles are designed, manufactured and produced logon to For more information see your local ROUSH® dealer, visit or telephone toll-free (800) 59-ROUSH. Follow us on Twitter at or on Facebook at

– By: Chris Chin


Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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