Report: Cadillac’s global marketing chief says ATS coupe to come soon, flagship still an “opportunity”
Automobile Magazine received the scoop on some details surrounding some the future of Cadillac’s lineup while attending the 2013 Detroit Auto Show. The print outlet sat down with Cadillac’s Robert Ferguson, the maker’s global brand chief, for a nicely detailed interview as to what we can expect from America’s top brass in the next coming months.
Ferguson explained to Automobile that we can potentially expect a coupe addition to the ATS’ lineup.
“Our initial plans for ATS that you describe are still our plans,” Ferguson told Automobile. “That’s a great car, and we need to have variations of it, and we will.”
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Check out the Top 10 things you need to know about the 2013 Cadillac ATS.
Additionally, Ferguson was able to share that Cadillac is also in the midst of finalizing its next-generation Cadillac CTS, which is based on an extended version of the ATS’s original platform. Though when asked the more coveted question surrounding Cadillac’s rumored Mercedes S-Class/Audi A8/BMW 7-Series competitor, Ferguson remained fairly quiet.
“I can tell you that we’re working hard and looking hard at a full line of Cadillac products. The notion of having a larger Cadillac or a flagship Cadillac is intriguing, and certainly the marketing research says there’s opportunity,” Ferguson stated. “We’re looking hard at it, stay tuned.”
Either way, Automobile’s Todd Lassa further elaborated on his interview with Ferguson, expressing confidence in Ferguson’s words by recognizing that Ferguson himself is also a dedicated car guy, despite some recent skepticism journalism labeling Ferguson as the complete opposite. So I don’t doubt that Cadillac is gearing up for some significant changes in the coming years. It will be exciting to say the least.
Refresher: The 2013 Cadillac ATS sedan is available with a choice of three engine units. The based model carries a 2.0 liter 4-cylinder turbo engine making 270-hp and 260 lb-ft of torque. A 2.5 liter naturally aspirated 4-cylinder is also available, making 200-hp and 188 lb-ft of torque. The top-of-the-line Cadillac ATS is powered by a 3.6 liter V6 making 318-hp and 267 lb-ft of torque.
– By: Chris Chin
Source: Automobile
