General Motors is finally considering something it should have done a long time ago. According to GM North America President Mark Reuss, GM is considering updating Buick’s tri-shield logo.
If redesigned, this will be the first redesign for the Buick logo in at least a decade. While the current logo is all chrome, Reuss suggests that could change.
A spokesman for Buick declined to confirm Reuss’ comments, said Detroit Free Press.
No word on what’s causing GM to think about redesigning the Buick logo but attracting a younger affluent fan base along with the Chinese car market says to be driving the strategy.
All Photos Copyright egmCarTech © Omar Rana.
– By: Omar Rana
Source: Detroit Free Press