New Chinese car company Qoros to debut at 2013 Geneva Motor Show

At the 2013 Geneva Motor Show, Qoros Auto Co. Ltd, a new automaker in China, will makie its public debut with its first product aimed at young buyers in China and Europe.

“As its name implies, the Qoros brand will stand first and foremost for a strong commitment to product and service quality,” the company said in a statement. “This will be delivered by a close team working throughout the organization, with all functions coordinated like a well-orchestrated chorus.”

Qoros plans to team up with major global suppliers such as Magna Steyr, TRW, Continental, Bosch, Valeo, Microsoft and Iconmobile, which are leading the development of a vehicle range.

The first car will be known as the C11 and will be a compact four-door sedan designed by Executive Director of Design, Gert Volker Hildebrand.

– By: Omar Rana