As automobile manufacturers flood the world with new automobiles, they also seek to personalize their offerings for potential customers. Basically, automakers are using certain branding tactics to charge more for slightly upgraded versions of their cars. And the latest unveiling from Porsche is just that.
Porsche just recently unveiled a new special edition of its Panamera sedan called the Panamera Platinum Edition. Separating this new Platinum Edition from the rest of the cream of the crop are unique visual appointments and coloring choices.
For instance, the rear diffuser, side view mirrors, and air inlets are all taken from the higher-end Turbo model and added to the lesser models, to make the Platinum Edition. Additionally, three coloring options are available for the outside: metallic basalt black, metallic carbon grety, and metallic mahogany lacquer.
Also standardized are bi-xenon projectors, Porsche’s parking assist option, and auto dimming interior and exterior mirrors. The Panamera Turbo’s 19-inch rollers are also included.
Pricing for the Porsche Panamera Platinum Edition starts at €79,707 for the gasoline powered rear-wheel drive version, while the diesel Panamera starts at €82,206, and the all-wheel drive version tops at €87,232.
For the full press blast, check out the press release after the jump.
Porsche launches a special Gran Turismo series
Exclusive and elegant: the Panamera Platinum Edition
Stuttgart. Starting at the end of November, Dr. Ing. h.c. F. Porsche AG, Stuttgart, is offering a particularly exclusive and elegant version of the Panamera: the Platinum Edition. The elegant special edition Panamera, available as Panamera 4 and Panamera Diesel, stands out thanks to their subtle, independent design features in platinum silver metallic combined with expanded standard features and exclusive details.
The lower half of the side view mirrors, the air-inlet grille lamellas, the air vent grille on the side designed specifically for the turbo model, the trim on the trunk lid and the rear diffuser are all in platinum silver metallic. The interplay with one of the Edition’s five exterior finish colours results in an especially harmonious and elegant appearance. Solid exterior colours are offered in black or white as well as the options of metallic basalt black, metallic carbon grey and metallic mahogany lacquer finishes. The black glossy finish used for the side window strips creates a convincing overall exterior appearance.
Delivering considerable benefits to the customer, many frequently requested extras are now coming as standard equipment with the Panamera Platinum Edition. These include the Bi-Xenon main headlights and front parking assist. The automatically dimming interior and exterior mirrors reduce glare from traffic behind you, and the 19-inch Panamera Turbo alloy wheels with the red, black and gold Porsche crest highlight the sporty elegance of the vehicle.
The new black/luxor beige bi-colour combination also creates an especially sumptuous interior ambience. Exclusively for the Panamera Platinum Edition a part-leather interior package comes as standard, with a full leather package optionally available. Compared to the previous bi-colour detailing, the new bi-colour combination patterns have been revised. Thus, along with the upper part of the dashboard and the door trim, the footwell and the back of the front seats as well as the loadspace cover are in black, while the remainder of the interior is in luxor beige. Other highlights include the standard sport design steering wheel and the distinctive Porsche crest on the front and rear headrests as well as the insignia “Platinum Edition” on the front door trim strips.
In addition, Power Steering Plus as well as front seat heating come as standard. The standard Porsche Communication Management (PCM) with navigation module keeps Platinum Edition drivers on track. With a high-resolution 7-inch TFT touchscreen and eleven loudspeakers with a combined output of 235 watts, the Porsche Communication Management with built-in navigation unit not only gives assistance with dynamic route guidance, but also ensures optimal audio sound in the vehicle.
The price for the Panamera Platinum Edition in Germany is EUR 79,707 including VAT, the diesel version costs EUR 82,206 and the Panamera 4 Platinum Edition retails for EUR 87,323.
– By: Chris Chin