Cadillac ELR plug-in hybrid coupe to be produced in Detroit

GM confirmed today that it will build its Cadillac ELR plug-in hybrid luxury coupe at the company’s Detroit-Hamtramck plant.

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“The ELR will be in a class by itself, further proof of our commitment to electric vehicles and advanced technology,” said General Motors North America President Mark Reuss on Tuesday. “People will instantly recognize it as a Cadillac by its distinctive, signature look and true-to-concept exterior design.”

Production is scheduled to begin in late 2013.

The addition of the Cadillac ELR to the plant represents at $35 million investment and increases total product investment to $561 million since December 2009.

Much like the Volt, the Cadillac ELR will featured an electric propulsion system made up of a T-shaped lithium-ion battery, an electric drive unit, and a four-cylinder engine-generator.

– By: Omar Rana