Video: Lexus brings print ads to life with new CinePrint tech

Automakers seem to be getting more and more clever when it comes to marketing their latest products. Lexus has created a new ‘print ad’ for the new ES sedan with CinePrint technology.

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Check out more news on the Lexus ES.

The feature blends print and digital creatives to produce something very stunning.

How does it work? First you download the Apple iPad edition of Sports Illustrated, place the iPad under the magazine page that displays the ad and watch it unfold.

Or you can just hit the jump to watch a video of it all.

– By: Omar Rana