Speaking at the sidelines of a company event last week, Ford CEO Alan Mulally told Automotive News Europe that the company is considering a low-cost Fiesta-based subcompact to sell globally. He killed any speculations of a low-cost brand like Renault’s Dacia.
“We are looking around the world at opportunities to offer a car priced below the Fiesta,” Mulally said. “We do not have a firm plan at the moment [for a global sub-B model], but clearly being competitive in every market segment is important.”
Mulally said that the new car will be the same size as the Fiesta but will cost less.
While Mulally declined to say where the low-cost subcompact would be sold, we think the list would include China, Russia and Europe.
– By: Omar Rana