Kia’s hip-hop, break-dancing hamsters are back in the game with a new TV spot for the 2013 model year Soul hatchback. Known as ‘Bringing Down the House,’ the campaign will debut on some 18,000 movie screens on Friday, August 3 with television debuts to start with MTV’s Video Music Awards on September 6.
The TV spot shows the Hamsters crashing an opera performance and break-dancing to the Axwell remix of ‘In My Mind’ by Ivan Gough & Feenixpawl ft. Georgi Kay.
“From hamster wheels on city streets to a post-apocalyptic video game world, the hamsters have earned international acclaim and notoriety for the Soul and elevated the Kia brand by appealing to the young and the young-at-heart, and with ‘Bringing Down the House’ they are back with their infectious energy, enthusiasm and music.” said Michael Sprague, executive vice president, marketing & communications of Kia Motors America.
Check out the ad spot after the jump.
– By: Omar Rana