Lincoln, named after U.S. President Abraham Lincoln, was founded by Henry Leland. Lincoln was acquired by Ford Motor Company in 1922 and his now headed to China. That’s right, the Lincoln brand is making its way across the Atlantic and will be providing “a personalized brand experience for affluent Chinese customers seeking a luxury experience tailored to their specific needs.”
“Lincoln is an important part of our plan, and introducing Lincoln in China marks the next step in our expansion in Asia and our commitment to serving customers in the luxury market,” said Ford Motor Company President and CEO Alan Mulally. “We recognize the growth potential for Lincoln in China, building on the growing appeal of our new Lincoln products and unique, personalized customer experience in North America.”
Lincoln cars will be available in China in the second half of 2014.
“Lincoln’s introduction to China represents a significant step forward in Ford’s aggressive growth strategy for the country,” said Dave Schoch, Chairman and CEO, Ford Motor China. “We are on track to deliver 15 new Ford-branded vehicles and 20 powertrains by 2015 to Chinese customers. With Lincoln, we will be expanding our product offering to cover China’s fast-growing luxury car segment.”
– By: Omar Rana