Ford has launched a new Apple iPad app called SHOWCASE that offers Ford sales consultants ‘anytime, anywhere’ access to their inventory and product information.
“Waiting for the sales consultant to check the inventory or wandering the aisles of a car lot in search of just the right combination of colors and options can be a tedious and time-consuming process,” says Michelle Moody, Cross Vehicle Marketing manager for Ford. “If the weather is bad or the sun has gone down early in the winter months, venturing outside is even less appealing. “In early 2011 we decided to take advantage of the portable technology that became available with the launch of the iPad to facilitate an improved purchase experience for our customers.”
The Ford SHOWCASE app was developed by Ford and Razorfish in 2011. After that it went under a pilot group of 14 Ford dealers, who participated in defining the app and then testing it beginning in November 2011. Open registration for all Ford dealers began on Aug. 1, 2012 and nearly 200 dealers have already signed up to use the new app.
Hit the jump to see the app in action.
– By: Omar Rana