Chrysler Group LLC has dropped the first all-new 2013 Dodge Dart 90-second commercial, which will make its TV debut today during the Major League Baseball (MLB) 2012 All-Star Game on the Fox network.
Check out our Top 10 things you need to know about the Dodge Dart.
Known as the ‘How to Change Cars Forever,’ the commercial takes us inside Dodge brand’s approach to designing and engineering.
“Adding a dose of fun, creative license and Dodge brand humor, ‘How to Change Cars Forever’ captures the meticulous process of starting with a simple idea and developing it into a revolutionary new car, including the angst and pressure of a blank page, trials and errors of the early stages, and molding, shaping and testing the Dodge Dart until it was right,” said Olivier Francois, Lead Executive for Marketing, Chrysler Group LLC. “We wanted to provide a peek inside what it takes to bring a new car to fruition.”
The spot features the Jay-Z and Kanye West track, ‘No Church in the Wild,’ from their “Watch the Throne” album.
Hit the jump for the spot.
Refresher: Power for the 2013 Dodge Dart comes from a 2.0 liter Tigershark engine, a 16-valve 160-hp MultiAir turbo unit and a new 16-valve 2.4 liter Tigershark MultAir 4-cylinder making 184-hp. Transmission choices include a 6-speed manual or a 6-speed dual dry clutch (DDCT) automatic. Prices start at $15,995.
– By: Omar Rana