Over in Europe, Audi has been painstakingly testing some new electric car projects, such as their latest A2 Concept with an all-electric drivetrain. Reporters at CAR Magazine in the UK learned that Audi had decided to cancel the A2 electric car project due to the model’s projected sale price of €40,000 large.
To add, they also discovered that the A1 e-tron was canceled too as the Ingolstadt brand seeks to shrink their future EV prospects.
The A2 Concept debuted back in 2011 donning an all-electric drivetrain that produced roughly 114hp and 199 lb-ft of torque while capable of being driven 125 miles before needing a recharge. Conceptually, the A2 Concept was Audi’s answer to BMW’s new i3 city car and was slated for a 2015 release.
Though interestingly, the reasons why Audi is cancelling the project is due to the fact that the brand lost confidence in the idea of such a niche market existing, especially considering the projected price range. To further boast this, CAR Magazine also noted that the British government offers up to a £5000 incentive towards mass-market EVs, yet the demand for them has been “disappointingly low in Europe.” As a result, Audi saw this and changed their future EV plans.
– By: Chris Chin
Source: CAR Magazine