Racy commercials never really make it our TV screens here on the stateside, however, the international markets have much more leniency for provocative ads.
Bakery Films has created a new television commercial for BMW for the international markets that promotes the brand’s Lane Departure Warning technology.
The commercials shows a man’s disembodied head enjoying what seems to be like an exciting vacation at a beach resort. Eventually, the man’s head starts vibrating and the scene cuts to a man daydreaming while driving his new BMW 5-Series tries to put him back into his lane.
The tag line follows ‘Because your head is not always in the right place.’
Check out the commercial after the jump.
– By: Omar Rana