Report: Scion expects to sell up to 20,000 FR-S units a year

Scion has recently disclosed that it has some very high expectations for its FR-S model sales, projecting somewhere between 10,000 and 20,000 units per year.

[slider id=107830]

Check out more news on the Scion FR-S.

From it’s June 1 launch date, Scion expects over 10,000 units to sell through the end of this year, as well. With 1,000 dealers in the U.S. carrying the model, Scion vice president Jack Hollis says “We’re confident we can sell every one we get our hands on.”

Subaru has a much lower target for its end of the joint project, with the BRZ projected to sell 5,000-7,000 units per year. Scion justifies its sales prediction with the size of its dealer network, enthusiasm within the company and mild competition. As for Subaru, its smaller number of 620 U.S. dealers, and otherwise entirely AWD lineup, it may be tougher for the brand to move as many units.

In typical Scion fashion, the brand will be offering plenty of customization options for the FR-S, including body, sound system and technical upgrades.

Pricing for the FR-S starts at $24,930 for the 6-speed manual, and $25,300 for the 6-speed automatic, while the BRZ starts at $25,494 for the Premium edition, and $27,495 for the Limited version. Tack on an extra $1,100 for the 6-speed automatic transmission on the BRZ. Power for both models comes from the same 2.0-liter Boxer H-4 engine.

As for the future of the FR-S, for the first year, there will be no limited edition Release Series, and no information has been released on any potential variants, but has mentioned that refreshes will be used to keep up buyer interest.

So far, 1,243 Scion FR-S models have been sold as pre-orders.

Refresher: Power for the Scion FR-S comes from a 2.0 liter naturally-aspirated 4-cylinder horizontally opposed engine with Toyota’s D-4S injection system. The engine makes 200-hp at 7,000 rpm with a maximum torque of 151 lb-ft at 6,600 rpm. Its mated to a 6-speed manual or a 6-speed automatic. Sales of the 2013 Scion FR-S will start in the spring of 2012. Pircing will start at $$24,930.

By: Alexandra Koken

Source: WardsAuto