2012 Beijing: Chrysler reenters China with 300 Ruyi Design Concept

Following an earlier announcement at the beginning of the month involving Chrysler and some special edition cars for the 2012 Beijing International Automotive Exhibition, the Mopar brand has finally unveiled its two special concepts. But first, we begin with only one: the new Chrysler 300 Ruyi Design Concept.

“We celebrate our reentry into China with a vehicle that symbolizes an auspicious beginning for the Chrysler brand,” said Saad Chehab, Chrysler LLC’s President and CEO. “By integrating our distinctive American design and technology with timeless Chinese inspiration, we are looking to attract an emerging set of customers who are driven and dare to be different. We look forward to gathering the reaction of Chinese customers to the Chrysler 300 Ruyi, to surprise them with future models incorporating elements that we can see today in this design concept.”

A “ruyi” has much significance in Chinese tradition and played as the inspiration for this concept. Ruyi means “as one wishes” and the Chrysler 300 was modified to help take form of a curved decorative object, which symbolizes prosperity and good fortune.

The 300 Ruyi Design Concept features a special Maximum Steel exterior color, with added dark chrome trim around and about. The side sills were lowered, as was the rear fascia for a more aggressive and sporty look. Dual exhaust tips were added for complement. Special 22-inch concept wheels provide as the concept’s kicks. The interior also gets some new treatment as well such as black chrome trim, brushed pattern trim in the center console, unique light-tone leather with French stitching, and much more.

The concept also dons Chrysler’s new worldly 3.6L Pentastar V6 that’s mated to an eight-speed automatic, channeling the power to the rear wheels.

The Chrysler 300 is one of two models—the Grand Voyager MPV, Town & Country for US, being the other—that will kick start Chrysler’s reentry into the Chinese market.

– By: Chris Chin