Not a stranger to using social media to promote its vehicles, Ford is now using Facebook to promote the all-new and zero-emissions Focus Electric. The company has launched a new game called ‘Plug N Play Electric City with the 2012 Focus Electric’ where Facebook users can take their friends and themselves on a little ride around town.
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Is there a point to the game? Of course there is. The game player can bring along four of his/her friends on the ride and gives them the ability to take short trips around their area using Mapquest mapping data to calculate how far different destinations are in proximity to charging stations along the way.
“This is a great way for consumers to both have fun and learn about the new Focus Electric at the same time,” said Chad D’Arcy, Focus Electric marketing manager. “We want to offer people the opportunity to experience the car now, especially those on Facebook who have supported us for so long.”
Refresher: The 2012 Ford Focus Electric is powered by a 100-kilowatt electric-motor with a 23 kWh battery. Working together the system produces 123-hp and 181 lb-ft of torque. Ford says that the Focus Electric can travel at a top speed of 84 mph and has a total range of up to 100 miles on a single charge. With the 240-volt home charging station, the 2012 Ford Focus Electric can reach full charge in 3 to 4 hours. On a standard 120-volt outlet, the Focus Electric will take up to 20 hours. The Focus Electric achieves a certified 110 miles per gallon equivalent (MPGe) city rating and a 99 MPGe highway. Prices start at $39,200.
– By: Omar Rana