Report: Dealers asking $5,000 over MSRP for 2013 Subaru BRZ

Dealerships are taking heavy advantage of the fact that the upcoming Subaru BRZ has such a limited availability and a high demand.

Click here for more news on the Subaru BRZ.

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With no obligation to adhere to the MSRP, one dealership has already shamelessly put it in writing that they will be charging a $5,000 markup for the new sportscar. One individual sent an email over to a local Subaru dealership looking to snatch up one of the 20 units it will be receiving this year, and was given a non-negotiable rate of $31,265.

Although the BRZ is a hot commodity, and even I am considering trying to get my hands on one, this seems a bit pricey for the 200-hp Premium 6-speed manual.

Check out the full email exchange after the jump.

Dear XXX,
This is XXX from XXXX. The MSRP of the Premium in 6-speed manual with no other options on the vehicle at all is $26,265. Because of it’s limited availability and the fact that so many are already being pre-ordered and we are only getting an allotment of 20 for the year we are charging a non-negotiable mark up of $5,000 on every BRZ that we are getting. So your selling price would be $31,265.

Feel free to contact me through email, the store phone, or even by my cell, which you can also text me on. Whichever is more convenient for you. Looking forward to hearing from you soon! Have a great day!



By: Alexandra Koken

Source: Inside Line