Hyundai renews partnership with Rhys Millen Racing for 2012 Formula Drift series

Hyundai announced today that it has renewed its partnership with Rhys Millen Racing to compete in the 2012 Formula Drift champion series with a brand new race-spec Hyundai Genesis Coupe.The Korean automaker will be the lead sponsor of the RMR Genesis Coupe driven by former Formula Drift champion and acclaimed stunt driver, Rhys Millen.

Check out more news on the Hyundai Genesis Coupe.

“Formula Drift is the best race-fan oriented example of extreme car-control driving. It’s also the best competitive arena for us to highlight the rear-drive power and handling finesse of the new Genesis Coupe,” said Steve Shannon, vice president of marketing, Hyundai Motor America. “It’s thrilling when a driver of Rhys Millen’s caliber combines tire-smoking power with surgical drifting precision. And, in addition to the intense drifting action, Hyundai will provide trackside interactive facilities where drift fans can check out its latest products, driving games, music partnerships and race fan gifts. With the thousands who joined us at our interactive area in 2011, we intend to expand our fan outreach even further in 2012.”

Check out the 2012 Formula Drift Schedule after the jump.


April 6-7: Streets of Long Beach, California

May 11-12: Road Atlanta, Georgia

June 1-2: Palm Beach International Raceway, Florida

June 22-23: Wall Speedway, New Jersey

July 20-21: Evergreen Speedway, Washington

August 24-25: Las Vegas Motor Speedway, Nevada

October 12-13: Irwindale Speedway, California

– By: Omar Rana