Ford hires hotel concierge service to train Lincoln dealers about luxury

When it comes to Lincoln, FoMoCo is no longer joking. The debut of the new 2013 Lincoln MKZ sedan marks a key milestone in brand’s reinvention. Last year, Lincoln got rid of 35 percent of its big-city dealers and is now asking the survivors to put their sales team into a training academy that imitates a concierge service at a 5-star hotel.

Check out our post on the 2013 Lincoln MKZ.

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“We have shared our plans about future Lincoln products, the brand going forward and the consumer experience we have envisioned, and already a majority of our dealers have said they are with us,” said Ken Czubay, vice president of U.S. Marketing, Sales and Service. “Ultimately, this is good news for our customers, who will see our new approach to the luxury consumer experience at every touch point.”

FoMoCo has hired Les Clefs d’Or, an international association of hotel concierges, to consult on creating the Lincoln Academy.

“We realize that great new vehicles are only one part of Lincoln’s transformation,” Jim Farley, Ford global marketing chief, said in the statement. New models “have to be matched with personal and innovative customer service.”

We wish Lincoln some seriously needed luck.

– By: Omar Rana

Source: AutoNews