Fisker Atlantic prototype unveiled, crucial model to take brand from start-up to mainstream

Fisker Automotive, which has been receiving a handful of bad publicity over its plug-in hybrid Karma sedan, will try to repair its image at the 2012 New York Auto Show with the new Fisker Atlantic sedan. The model, which is comparable in size to the Audi A5, is the latest model in Fisker’s expanding range of plug-in hybrids.

Fisker says that the Atlantic is aimed “at young families who want to drive an impactful, high-end vehicle while making a positive statement about responsibilities – both in terms of their commitment to sustainability and the practicalities of everyday life.” The Atlantic is expected to be priced quite below the $100,000+ Karma.

The Fisker Atlantic uses the latest second-generation Fisker EVer (Electric Vehicle with extended range) technology. The electric-motor of the Fisker Atlantic is mated to a 4-cylinder gasoline engine (previously reported to be a 2.0 liter 4-cylinder turbo from BMW). We have no details on the efficiency of the car, but Fisker says that the model will offer a ‘highly competitive performance for a car in its class.’

The Fisker Atlantic will come standard with a rear-wheel-drive configuration and all-wheel-drive will be offered as an option.

“We are exceptionally proud of the Atlantic design prototype, and believe we have created another groundbreaking car that looks and will drive like nothing else on the road in this class,” said Henrik Fisker, co-founder, Executive Chairman, and Design Director of Fisker Automotive.

“Fisker Automotive is transitioning from a start-up automaker to a fully-fledged mainstream car manufacturer and the Atlantic is a crucial milestone in that process,” said Tom LaSorda, CEO Fisker Automotive. “We have a long way to go, but in the near future Fisker intends to deliver this exceptional American-designed, engineered, and manufactured vehicle to showrooms worldwide.” I’m confident the Fisker Atlantic will inspire people and win the brand many new customers who may not have considered an EVer powered vehicle like this before.”

2012 New York Auto Show

– By: Omar Rana