Daimler and BYD name their new electric-vehicle brand Denza, concept coming this month


Daimler’s Mercedes-Benz and China’s BYD have finally announced the name of their 50/50 joint venture/brand under the BDNT umbrella (BYD Daimler New Technology Co. Ltd). The joint venture will be responsible for the development and production of electric vehicles for China.

So what’s the name of the brand? Denza – and the new brand is ready to show off its first concept car at the 2012 Beijing Motor Show later this month. Production is planned to start in 2013.

“We have the ideal partner in Daimler. BYD provides experience in battery technology and e-drive systems, as well as bringing EVs into operation on the streets of China,” said BYD’s president, Wang Chuanfu. “In connection with Daimler’s design of premium autos, know-how in electric vehicle architecture and safety, and more than 125 years of experience in automotive excellence, DENZA is on the right track to become the leader in the New Energy Vehicle market in China.”

– By: Omar Rana