Videos: Chrysler continues ‘It’s Halftime in America’ campaign with four new ads

March 30, 2012March 30, 2012 Omar Rana Advertising, Commercials

Following its successful Super Bowl XLVI commercial ‘It’s Halftime in America,’ Chrysler Group LLC has unleashed a whole lineup of commercials as pat of the continuation of the original ad. While you watch the four new ads ports, you will see familiar scenes from the Super Bowl spot in each of these commercials; all of which were scripted and filmed at the same time.

The four commercials include:

Chrysler 300 My Son Steven – A father’s pride in his adult son making his own way in life. This commercial encourages one to dream big, set your own course and shoot for the stars.
Dodge Shaun in the Challenger – A father speaks to the importance of honor and family. In this spot, the focus is on the importance of family and this great country.
Jeep Jenny in the Jeep Wrangler – The story of a young daughter who is adapting to a new life and a new city with her family. We see our characters reinvent, persevere and embrace the spirit of American resilience.
Ram Tommy and the Ram – A wife’s admiration for her husband’s selfless and unwavering determination to provide for his family. This piece highlights the meaning of persistence, determination, dedication and taking on the path of responsibility.

“I’d like to remind everyone as they watch to remember the spirit of ‘It’s Halftime in America’ and its simple message that in the land of opportunity, everyone has the right to dream and the power to turn that dream into reality,” Olivier Francois Chief Marketing Officer, Chrysler Group LLC said in a statement.

Check out the ad spots after the jump.