Report: Volkswagen Beetle finally attracting men to the model

The Volkswagen Beetle without a doubt is the perfect girl-car. Throw a little fake spinning flower on the air vents, offer colors like yellow, bright green and sky blue and baam there you have it – the perfect chick car.

Well, when V-Dub came around to redesigning the Beetle for the 2012 model year, it concentrated on making the car more manly.

“Girls don’t mind driving masculine cars; I don’t think it works the other way around,” Jessica Caldwell, an industry analyst with, said in a telephone interview. “Once a car is labeled a chick’s car, a lot of guys don’t feel comfortable driving it.”

She’s definitely got a point. But now V-dub is marketing the new sportier looking Beetle to men and it’s been doing quite well.

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Since the new 2012 Beetle went on sale in September, 43 percent of U.S. buyers have been men, up from 29 percent a year earlier, according to Volkswagen.

“One of the goals, obviously, was to potentially attract a more-balanced buyer group,” Tim Mahoney, VW’s chief product and marketing officer in the U.S. “We’re seeing that happen.”

I still wouldn’t buy it. Sorry.

– By: Omar Rana

Source: Bloomberg