Report: Fiat won’t make cars bigger than its C-segment cars
At the 2012 Geneva Motor Show, Fiat unveiled its new 500 L, a larger version of its 500 subcompact that can accommodate more travelers – but that’s as big Fiat plans on going. According to Fiat CEO Sergio Marchionne, Fiat may never position itself above the C-segment.
Check out our post on the Fiat 500L from the 2012 Geneva Motor Show.
The company completed production of the D-segment Croma last year and now has no model larger than the Bravo. Actually the Croma was a model that Marchionne liked a lot but never gained traction – leading him to re-evaluate the brand.
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“We need to be clear on the potential of the Fiat brand and its DNA,” he said. “Now we have Chrysler, we don’t need to push Fiat into a space it can’t manage. We also have Alfa to play higher than Fiat.”
– By: Roman Bronfenbrener
Source: AutoCar
