Chevrolet announced today that it is asking those attending the South by Southwest (SXSW) interactive, film and music festival to help design the interior of its latest concept cars, the Tru 140S and the Code 130R. The move is an interesting one since it is one of the first non-automotive venues where Chevrolet will be asking buyers to share their ideas. Nonetheless, we understand since the two concepts hint at a future model that will target young and tech-savvy buyers.
Check out our post on the Chevrolet Code 130R Concept here.
“Over the past year, Chevrolet has engaged with young consumers across the United States to better understand the styling and functionality they desire, and the company plans to use crowd-sourcing kiosks at auto shows and events around the country to continue gather input,” GM said in a statement.
Check out our post on the Chevrolet Tru 140S here.
“There are more than 80 million American consumers approaching 30 years old, and they represent 40 percent of today’s potential car buyers – this is a tremendous opportunity for Chevrolet,” said Christopher Perry, vice president Chevrolet Global Marketing and Strategy. “We want to build authentic and meaningful relationships with these customers on their terms. We want to hear what they have to say, engage them in our design process and give them what they want – not what we think they want.”
The Chevrolet Code 130R Concept features a rear-wheel drive layout with a turbocharged 1.4L Ecotec engine sitting up front providing 140 hp and 148 lb-ft of torque. The Tru 140S is powered by the same engine but features a front-wheel-drive setup.
– By: Omar Rana