Inside Chrysler Group LLC, the company that invented the minivan, there is a strong debate going on which one of its two current minivans will survive.
Chrysler and Fiat CEO Sergio Marchionne has his right hand men studying the company’s two family haulers including the luxury Chrysler Town & Country and the affordable Dodge Grand Caravan. At the end, only one will survive.
Last week, Chrysler CEO Saad Chehab spoke out about the issue saying he wants the Chrysler Town & Country to survive.
“It’s always been Town & Country that leads the way for the business of minivans, but there is a certain cachet, and there is loyalty that we’ve got to consider,” Chehab said. “Seventy percent of those that buy a Town & Country buy one again. That is a huge incentive for us to continue to be in this business with Town & Country.”
In 2011, Dodge sold a total of 110,862 units of the Grand Caravan, while Chrysler sold a total 94,320 units of the Town & Country.
At the 2012 Detroit Auto Show, Chrysler showed a new concept called the 700C – a look at what the future of the Town & Country could look like – if it survives that is.
– By: Omar Rana