Ford Focus on track to pass 20,000 sales mark in Feb. 2012

Ford Focus sales are on their way to double in February – a move which will give the compact model its yes sales performance in more than a decade.

“Fuel prices have been on the rise again, with customers once again moving to smaller vehicles,” said Erich Merkle, Ford sales analyst reporting manager. “We have a 40-mpg, fun-to-drive, well-equipped compact with more power than our competitors. The word is getting out on how efficient the new Focus really is.”

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Back in February 2001, Ford saw Focus sales pass the 20,000 vehicle park, while last year, Ford sold only 10,879 units of the Focus during the same month. Ford expects February 2012 to push past the 20,000 mark. The Dearborn automaker said that share of high-end SEL and Titanium Focus models up to 26 percent.

“We now have strong inventory going into a higher gas price environment, allowing us to fully participate in this shift,” said Merkle. “Also, we’ve responded to customer demand for a five-speed manual transmission on the highest Titanium trim level.”

– By: Omar Rana