The votes are in for YouTube’s Ad Blitz 2012 contest and Chrysler Group LLC’s ‘It’s Halftime in America’ commercial secured the top automotive spot in the rankings.
The ‘It’s Halftime in America’ video came in second place overall in the annual contest. The No. 1 spot went to M&M’s ‘Just My Shell’ commercial.
Check ou the ‘It’s Halftime in America’ commercial after the jump.
“’It’s Halftime in America’ is about a mission, not about a product. It is about the spirit that motivates our embracement of this mission,” said Sergio Marchionne, Chairman and Chief Executive Officer, Chrysler Group LLC. “The 2-minute video portrayed the essence of Chrysler Group’s commitment and how we are working toward the future. We don’t presume to teach anything or show our way as the right way ahead. Our message to the United States came from people who felt a duty to encourage the country they love. It was simply a way of saying that everyone, in the land of opportunity, has the right to dream and the power to turn that dream into reality.”
Chevrolet’s Silverado ‘2012’ commercial came in No. 4, making Chrysler and Chevrolet the only two brands to make it into the top 5.
Now in it’s fifth year, the YouTube Ad Blitz program is one of the largest consumer polls of Super Bowl ads.
– By: Omar Rana