BMW Group has just opened the doors to the world’s largest showroom for its brand including BMW, Mini and Rolls Royce and BMW motorcycles in the Emirate of Abu Dhabi. The showroom is owned by Abu Dhabi Motors, BMW Group’s long-standing importer for the region. The group invested 62 million euros ($81 million) in the new 35,000-square-meter (8.6 acre) showroom over its 3-year construction.
The new gigantic showroom was inaugurated by Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing. On hand for the opening celebrating was His Highness Sheikh Hazza bin Zayed Al Nahyan, National Security Advisor and Vice-Chairman of the Abu Dhabi Executive Council, and Arno Husselmann, General Manager of Abu Dhabi Motors, at an exclusive event on Tuesday evening attended by over 1,000 guests.
“The Middle East is an important region for the BMW Group. We sold more vehicles here in 2011 than ever before,” Robertson said. “There is tremendous future growth potential in many countries in this region and in the United Arab Emirates in particular. The investment in this impressive and unique facility that makes the world’s biggest BMW Group showroom, is testament to the continued opportunities that lie ahead in Abu Dhabi and in the region”
– By: Omar Rana