Tesla Model X is an instant hit, brings in $40 million in advance orders
Tesla Motors is expected to release its quarterly results later today that should have a lot of financial analyzers taking shots at the Palo Alto, Cali. based electric-car maker. However, Tesla has a very strong answer for them.
The company said that one day after it revealed its new Tesla Model X electric crossover Thursday evening at its Design Studio in Southern California, advance sales of the model exceeded $40 million – that’s without any advertising.
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“The compelling nature of the product created massive media attention and resulted in the Model X being the third most searched term on Google,” Tesla said in a statement. “On Thursday evening, the night of the reveal, traffic to teslamotors.com increased 2,800 percent. Two-thirds of all visitors were new to the website.”
Check out our original post on the Tesla Model X.
The Model X unveiling also helped bump sales of the Tesla Model S electric sedan by 30 percent.
Tesla Motors said that production of the Model X will begin at the end of 2013 with sales to start in early 2014. Sales are targeted at 10,000 to 15,000 units on annual basis.
Refresher: The Tesla Model X will offer a dual motor all wheel drive and the option of a 60 or 85 kWh battery. The Model X Performance version will accelerate from 0 to 60 miles per hour in 4.4 seconds. This would make Model X faster than many sports cars, including the Porsche 911 Carrera. A range of up to 300 miles is expected for the top-level Tesla Model X.
– By: Omar Rana
