FoMoCo said that its European market share rose slightly last month compared to the same period a year ago. The American automaker said its market share in its traditional 19 European markets increased to 8.4 percent as the European industry continued to weaken. FoMoCo’s share was up 0.2 percentage points compared with January 2011.
“I’m pleased we’re continuing to outperform the industry, which highlights that our products and brand are getting stronger across Europe. We have recently opened orders for the new Focus 1.0-litre EcoBoost with much more product to come this year,” said Roelant de Waard, Vice President, Marketing, Sales and Service, Ford of Europe. “The further weakening of the European industry, however, is a concern and illustrates why decisive action is needed to restore economic stability and improve consumer confidence.”
In UK alone, Ford’s largest Euro market, the company registered 23,700 units.
– By: Omar Rana